To beautify your home with fresh flowers
Simple is more beautiful. Instead of elaborate floral arrangements, this spring may also be a single flowering branch. Recently, there are bouquets even by subscription – but not everywhere.
A young man with the skateboard, the tattooed arms and the washed-out jeans does not really look like the classic flower lover. Nevertheless, he stops briefly and enters the flower lands in the Belgian quarter in Cologne. He buys a small bouquet, stuffs it in his backpack and rolls off again. “For the home office,” he says with a grin. Not for the grandma.
A florist observes this more and more often. Just over a year ago, she opened her flower shop. Now she senses that something is changing: “People are buying flowers for themselves again,” she says. “Even students and students come. And I have many male repeat customers. ”
The upswing is felt by the whole scene. Start-ups with online offers are springing up, blogs and books are celebrating the flourishing happiness and its makers.
Trend towards simplification
Even cool creatives seem to seek a haptic balance to their often abstract employment in the digital reality. A bunch of flowers, carefree and beautiful, seems to be the best choice.
It is less about the tightly tied bouquet of gerberas and maximum pressed Ranunkeln, wedged in a crackling plastic wrap. Rather, florists are watching a trend away from the elaborate arrangement towards simplification. The flower as a souvenir should ideally look like they had just been picked during a walk.
Not just a flower, but a roommate
What is created Rothe calls “jewelry for the living room”. And if you look into the new book of the photographer, then it also looks like this: blooming treasures, wherever you look, in very finely tuned environments.
“The idea is not just to buy a flower and put it on the table,” says the photographer. “We have each created small still life’s, with finds from nature, stones, sticks, but also read books or the Eiffel Tower souvenir from Paris.” The message: You not only buys a flower, you win a roommate.
The only pity is that cut flowers and fresh twigs still have a sell-by date. One week and the joy are over. This makes this decoration trend a costly hobby.
“But I think you can indulge in flowers just as much as having a good meal or a cup of coffee,” says a florists. “Just that you make others happy with flowers in your own home or office”.
Bouquets on subscription
“Paradise is everywhere”: Martin Luther’s biblical quotation was also the motto under which Florian Seyd and his partner Ueli Signer designed the “International Green Week”. And while allotment gardeners began dreaming of gigantic installations of tulips or hyacinth carpets, the same is expected of flowers in their own home: they are supposed to create heavenly conditions.
One thinks back to his home, cherishes and maintains it – if need be armed with hedge trimmers and floral wire.
And while florists and stylists encourage consumers to comb their own garden or the park around the corner in search of the perfect ingredients for the summer garden bouquet, a group of young, innovative Dutch has made a business out of nostalgia: with their company Bloom deliver them to stressed-out city dwellers on floral bouquets that look like they’ve just been picked.
The sun never is seen
“From the field directly to your home” is a slogan of the online flower delivery, which is revolutionizing the floristry sector. Unlike well-known established providers, the offer looks styled and multimedia.
Nevertheless, the sophisticated digital florists also rely on a traditional healthy, slim, happiness and wellbeing locally lifestyle. On the website, one stages an almost Village-friendly world and presents baskets with “flowers from the market” or “freshly picked on the field”.
Most of the flowers from the bouquets of these online retailers have never seen the sun and never smelled the wind. But the main thing is, they look like this: For even in the city apartment, with a few blades of grass in a handmade clay vase, one can create the impression that beyond the window sill is the endless, unconcerned meadow wilderness.